The RACK Project
At The Rack Project, we believe in challenging the conversation around recreational drugs and alcohol use.
Catering to our diverse audience we believe in promoting the need for education and awareness, using our brand to deliver vital information without judgment and equipping our community with the facts they need to make informed decisions and stay safe.
The brand 'RACK' was strategically designed to portray a tongue-in-cheek recognisable image, with hopes to entice the community into openly discussing their own knowledge or experiences of recreational substance use.
RACK is supposed to be eye-catching and controversial enough to open that dialogue.
About our Founders
Bigface and Glasses, affectionately known by their nicknames, are the peeps behind our brand. With a combined experience of 25 years in the Melbourne scene, and many more in the UK and Ibiza, (this from the much older Gen x Bigface), the two champion creatives within the house and dance music industry. Glasses, a proud local Aussie, has deep roots in the Melbourne community, while Bigface made the bold move from London 11 years ago, bringing his unique perspective to the vibrant Melbourne landscape.
You can find Bigface's golden retriever energy, and Glasses black cat vibe on our socials @the.rack.project